Where your numbers tell a story—and we listen.
Transfigures Bookkeeping began with a simple idea: that financial clarity should be accessible, empowering, and personal. It was founded by Isna Goenawan, someone who’s always had a deep love for numbers, patterns, and solving problems. Even as a child, Isna saw the world through a lens of logic and curiosity, finding satisfaction in making sense of complex situations.
That same mindset carried into her professional life. Over the years, Isna found herself connecting with people from all walks of life - listening to their stories, their struggles, and their goals. What she discovered was that most business owners didn’t just need someone to balance the books; they needed a partner who could truly understand their journey and walk alongside them.
That’s what sets Transfigures apart.
Isna doesn’t believe in once-a-year check-ins or cold, transactional relationships. She values ongoing conversations, honest collaboration, and building trust over time. Her clients know they can reach out any time - not just when something goes wrong, but when they’re dreaming big, navigating changes, or just need a sounding board.
And outside of work? Isna keeps things balanced with family time, foodie adventures, photography, and the occasional Netflix unwind session. She brings that same grounded, approachable energy into every client relationship.